Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 108

Transform Customer Journey Analytics Entertainment 108

Martech

FEBRUARY 12, 2024

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Non-judgmental.

Marketing 104

Marketing Marketers Telemarketing Customer Journey 104

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. VR as Content Marketing. Marketers are storytellers.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 122

Content Marketing Marketing Marketers Customer Acquisition 122

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

MAY 12, 2011

One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question.

CRM 104

CRM Manufacturing Analytics Finance 104

Exposure Ninja

JULY 4, 2023

Marketers use it to generate social media content, ads, blog articles, emails, website copy, etc. It can also be used to translate content and brainstorm new ideas. Surfer Surfer is a content marketing tool that uses AI to help you optimise content.

User-Generated 52

User-Generated eBook Marketing Marketers 52

Digital Marketer

FEBRUARY 27, 2023

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

New Markets 80

New Markets Marketing Marketers Traditional Marketing 80

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Don’t overlook the importance of technology. Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Tech a look under the content marketing hood.

Content Marketing 111

Content Marketing CRM Analytics Marketing 111

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Sound familiar?

Content Marketing 62

Content Marketing CMO Thought Leadership Marketing 62

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 129

Analytics Customer Journey Marketing Marketers 129

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? Content Marketing World.

Non-Profit 118

Non-Profit Marketing Marketers SEO 118

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 98

Digital Marketing Real Estate User-Generated Marketing 98

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. What has 2017 taught you?

Transform 111

Transform Marketing Marketers Content Marketing 111

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. That’s why we launched the AI-Powered Marketer Accelerator.

User-Generated 76

User-Generated Marketing Marketers Transform 76

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. However, personalizing content is much more than delivering the right material to the right person. How to apply personalization through Content Marketing? What is personalized content?

Transform 71

Transform User-Generated Whitepaper Law 71

Marketing Insider Group

AUGUST 27, 2015

Is there new technology available that makes production cheaper, faster or more efficient? However, if a new competitor comes along and completely interrupts sales then it’s time to do perform a Strengths, Weaknesses, Opportunities and Threats analysis. Product Market Has Changed. Is it time to expand into a new market?

Manufacturing 85

Manufacturing Shipping CMO Management 85

Hubspot Marketing

AUGUST 21, 2023

When you have a solid understanding of your competitor's content marketing strategy, it's time to find out if it's truly working for them. Learn what technology stack your competitors' use. Content virality (How many shares, repins, and retweets do their posts get?) What kind of content are they posting?

Shipping 98

Shipping Whitepaper Price eBook 98

Neil Patel

DECEMBER 22, 2021

Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124