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Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

Animalz blog

About Our Guest: Kay-Kay Clapp Kay-Kay Clapp is Head of Content & Social at Typeform. She leads a team that covers everything from SEO and influencer programs to employee advocacy and global campaigns. She’s the head of content in social at Typeform and a deeply experienced content leader.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. Individual content creators at a startup can generate more pageviews per capita than their counterparts who follow an enterprise content marketing strategy.

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10 Marketing Agency Trends You Should Know About in 2024

Customers.ai

For example, just this past December, we did an event with our partners at Semrush to announce our product integration: What does this mean for marketing agencies? Partner marketing opens up opportunities you wouldn’t have otherwise. Find partners that complement you and share similar target markets as your business.

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Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Here are your channels to choose from: Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines. Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and followers.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience. Ready to understand your audience and perfect your content strategy?

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In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late

Duct Tape Marketing

Search Engine Optimization (SEO). E-Mail marketing. Content Marketing. Tharakan directed the sales and marketing programs for the Alberta practice of an international professional services firm. Related posts: What Does Sales Really Need from Marketing? How many are you doing? Pay per click (e.g. Billboards.