Practical eCommerce - Marketing

JULY 21, 2022

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. The post AI Tools Streamline Content Marketing and SEO appeared first on Practical Ecommerce. We explain in this helpful tutorial.

Content Marketing 130

Content Marketing SEO eCommerce Marketing 130

Search Engine Journal

APRIL 26, 2023

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

Market Trends 120

Market Trends SEO Content Marketing Marketing 120

Search Engine Journal

AUGUST 15, 2020

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. The post How to Integrate Content Marketing & SEO appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing SEO Marketing Marketers 145

CopyBlogger

SEPTEMBER 12, 2023

The line between SEO and content marketing is blurry. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger. They’re clearly different, but where one stops and the other begins.

Content Marketing 96

Content Marketing SEO Marketing Marketers 96

Content Marketing Institute

DECEMBER 6, 2021

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.

Content Marketing 144

Content Marketing SEO Marketing Marketers 144

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. To find out, we need to do a content marketing audit. We’ll focus on the top three promotion channels: SEO, email marketing and social media.

SEO 145

SEO Content Marketing Analytics Promotion 145

Search Engine Journal

JANUARY 12, 2023

Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count & SEO: What Content Marketers Need To Consider appeared first on Search Engine Journal.

SEO 119

SEO Content Marketing Marketing Marketers 119

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Because, you know, SEO.

Content Marketing 123

Content Marketing SEO Marketing Marketers 123

Content Marketing Institute

JULY 21, 2022

No one’s saying you can stop paying attention to SEO. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. Continue reading →

SEO 139

SEO Content Marketing Marketing Marketers 139

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketing 133

Aspiration Marketing

MARCH 19, 2024

Customers across the globe discover your brand, seamlessly navigating your content in their native tongue. This is the power of multilingual SEO. Imagine a world where your website speaks every language. The hreflang tag can be your secret weapon for conquering international search.

SEO 230

SEO Branding Customer Content Marketing 230

Content Marketing Institute

JANUARY 3, 2023

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading →

SEO 142

SEO Content Marketing Digital Marketing Marketing 142

Scoop.it!

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics. It’s a big part of why they have a strong online community of 500,000 marketers.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. This is where SEO comes into play.

Marketing Strategy 86

Marketing Strategy Content Marketing Key Performance Indicator Analytics 86

Search Engine Journal

OCTOBER 11, 2021

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal. Read about it here.

SEO 139

SEO Content Marketing Marketing Marketers 139

Search Engine Journal

NOVEMBER 28, 2021

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal. Read about it here.

SEO 133

SEO Content Marketing Marketing Marketers 133

Rock Content

DECEMBER 27, 2023

However, when you need to advance your SEO strategy, that is not enough anymore. This is a very complete tool that helps you optimize your SEO strategy like no other. Understand which contents will be a better fit with your keywords Okay, you have your persona and a keyword list.

SEO 95

SEO Content Marketing Marketing Marketers 95

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 114

Customer Journey SEO Customer Transform 114

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO 143

SEO User-Generated Energy Promotion 143

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.

SEO 137

SEO User-Generated Place Management 137

Search Engine Journal

NOVEMBER 10, 2022

Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you. The post How To Hire Top SEO & Content Marketing Talent In 2023 appeared first on Search Engine Journal.

SEO 84

SEO Content Marketing Marketing Marketers 84

SMA Marketing

OCTOBER 26, 2023

Many misunderstand the term SEO (Search Engine Optimization) because it has a variety of meanings. In this post, my goal is to shed some light on what SEO is and make the argument that search engine optimization is essential to any business looking to grow by increasing its online visibility and website traffic from organic search results.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation. Dig deeper.

PR 116

PR SEO Customer Journey Thought Leadership 116

Zumvu

MARCH 23, 2022

How SEO can help to improve your content marketing strategy using various digital tools and e-commerce trends.

Marketing Strategy 96

Marketing Strategy Content Marketing SEO Marketing 96

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. Table of Contents What do SEO services do? What do SEO services do?

Price 115

Price SEO eBook Succession Management 115

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery. Site audit.

Market Research 103

Market Research Content Marketing Analytics SEO 103

Search Engine Land

SEPTEMBER 14, 2023

There is an industry-wide obsession among SEOs with scalability. On the one hand, efficiencies of scale are amazing and AI can help craft more content to grow organic visibility and rankings. This explosion of generative AI is only fueling the fire of the misguided notion that “more is more” in marketing.

SEO 137

SEO Transform User-Generated Content Marketing 137

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing.

Content Marketing 132

Content Marketing SEO Finance Health 132

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. AI and automation simplify data analysis, audience engagement, and content reach. But, what could that look like for your content creation process? In what ways can AI help drive your content marketing for better outcomes?

Content Marketing 97

Content Marketing Marketing Marketers Analytics 97

Rock Content

APRIL 8, 2024

Developing a local SEO strategy is crucial in today’s digital landscape. These statistics show the importance of local SEO. SEO or search engine optimization is the key to getting high-ranking slots in organic searches. SEO or search engine optimization is the key to getting high-ranking slots in organic searches.

SEO 86

SEO Place Promotion Marketing Strategy 86

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Refresh and update existing content Revisit your top-performing content from prior years and refresh or rewrite it with current information, new keywords and relevant links. Dig deeper: Your guide to seasonal content marketing 3.

SEO 131

SEO PR eCommerce Analytics 131

Search Engine Land

JANUARY 11, 2024

This explains the long history of link building in SEO. How to leverage this information This hidden gem launched in 2021 but is vastly under-utilized by SEOs today. Inform your content marketing strategy One of the most significant applications of the “About this result” feature is its ability to inform content marketing strategies.

SEO 130

SEO Branding Marketing Strategy Content Marketing 130

Martech

MAY 18, 2023

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency.

Content Marketing 133

Content Marketing Health Inbound Marketing Marketing 133

Rock Content

JANUARY 6, 2024

What is Multilingual Content Marketing? Luckily, multilanguage content marketing can help you change this. This can take many forms, including: Translating website and blog content for global visitors. SEO optimization of your website content for local searches. It would be rather confusing, right?

Content Marketing 88

Content Marketing Marketing Marketers Global Marketing 88