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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. On the map above, the starting category is marketing automation which is highly correlated to other big categories such as digital marketing, email marketing, content marketing, and growth hacking.

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Chief Content Officer: A Year of Insights

Content Marketing Institute

If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

A blog writing service can turn your subject matter expertise into expertly written content. Content Marketing Is a Must for Today’s Businesses. Content marketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

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Can an interactive calculator help you sell more?

Rock Content

This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators.