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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads. Rather, we need to shift our mindset to creating content that will be engaging and interactive, such as: Free trials : The Reddit community is all about learning about new products or brands, so let them try you for free!

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Chief Content Officer: A Year of Insights

Content Marketing Institute

If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota. Click To Tweet.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. Even a product-description page can act as a landing page. For example, you might create a LinkedIn campaign that connects to existing product pages.

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Webinars: A complete guide with examples

Search Engine Land

Demonstrate your products/services : Webinars represent a chance to demonstrate how your relevant products/services work to an engaged audience. 91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. Source: 99firms Get the daily newsletter search marketers rely on.

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Can an interactive calculator help you sell more?

Rock Content

This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators. Lansinoh Calculator.