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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. This is kind of like “broad-broad” match.

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What is a personalization engine? A complete guide

Welcome Software

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. Brands that aren’t investing heavily into personalizing the customer experience are poised to fall behind those that are.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

In other words, they help buyers both place content and understand where it might get the most traction or response, since that has implications for what they license and create on the front end. Lesson: Brands should track targeting results and test often to be sure content placement and context feels authentic.

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How to leverage neuromarketing for SEO

Search Engine Land

It helps us to understand how the brain works and gain insight into customers’ motivations, preferences and decisions. Example The popular streaming service Netflix utilizes the "THINK" dimension of neuromarketing by offering multiple subscription tiers with varying features and prices. How does neuromarketing drive consumer behavior?

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How to produce content when you don’t have time to do it properly

Rock Content

Recurrent orders are mostly helpful for clients or projects that don’t have detailed content planning guidelines, otherwise the bulk order would be the one to save lots of time. Bulk Import: Efficiency at its Best Bulk importing saves at least five minutes per content placement. More time saved on content production!

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How to add analytics to WordPress

GrowMatik

Analytics tools for WordPress examine how your audiences and customers relate to your website from different dimensions and show this information in great detail. Know what your visitors do in your website using a customer journey view tool. But most of them don’t offer customer journey view tools.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

Rand Fishkin (05:43.416) Well, John, I don't know if you did what I did as soon as I saw that headline, but I went and looked up HubSpot stock price and their latest earnings report. Maybe they'll call it content placement or offsite content marketing. I mean, it wasn't intent traffic. And guess what? Record highs, right?