Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Dig deeper: How brands should react to market slowdowns Self-correction? Marketing automation.

Communications 93

Communications Customer Acquisition Finance Analytics 93

Customers.ai

DECEMBER 12, 2023

Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. It even manages the payout process, ensuring everything is in one place.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hubspot Marketing

MAY 12, 2023

You can also maintain complete control of your data all from one place. Best for: Conversational marketing What it does: Turns the choose-your-own-adventure chatbot experience into an interactive support and lead generation tool. What it does: Integrates with all your data sources (CRM, MAP, etc.)

Price 129

Price User-Generated Marketing Marketers 129

Sprout Social

JUNE 21, 2022

Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. The key to its success is reaching people at the right place, where they’re already active and engaged.

Direct Marketing 111

Direct Marketing Transform Direct Mail Telemarketing 111

Use Insider

FEBRUARY 16, 2022

Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. Include data from users who log into your websites , subscribe to your newsletters, fill out forms and whose data is stored in your customer relationship management (CRM) software.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Marketing Insider Group

JULY 15, 2020

Most marketers have used automation to take over social media post scheduling, email marketing, and search and social advertising, with automated chatbots and other aspects of conversational marketing becoming more common as technology develops. Email marketing campaigns. Social media scheduling and management.

Customer Journey 126

Customer Journey Marketing Marketers CRM 126

Unbounce

JULY 14, 2023

And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. What do you think is a marketer’s biggest challenge right now? [00:04:51] So we’re pretty excited that we’re at that place. The world, has changed.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. What do you think is a marketer’s biggest challenge right now? [00:04:51] So we’re pretty excited that we’re at that place. The world, has changed.

Transform 52

Transform Marketing Marketers CRM 52