Martech

FEBRUARY 13, 2024

Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B revenue teams.

Customer Journey 110

Customer Journey Conversational Marketing Place Customer 110

Duct Tape Marketing

DECEMBER 4, 2018

There are so many ways in which you interact with customers, and it’s near impossible for a human to track all of these touchpoints effectively and accurately. Having this information all in one place allows all members of your team to better serve customers. CRM tools can allow you to see bottlenecks in your sales pipeline.

CRM 63

CRM Whitepaper Management Price 63

Customers.ai

DECEMBER 12, 2023

Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. It even manages the payout process, ensuring everything is in one place.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

DECEMBER 12, 2023

Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. It even manages the payout process, ensuring everything is in one place.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Sprout Social

NOVEMBER 16, 2021

Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. As social platforms increase their investments in commerce solutions, businesses are following suit—86% of executives say social commerce is a growing part of their marketing-driven revenue plan. is a resounding yes.

Transform 139

Transform Customer Journey Shoppers Customer loyalty 139

Marketing Insider Group

FEBRUARY 5, 2024

WebinarCare) 80% of B2B marketers use their websites to drive webinar registrations. Statista) 29% of people register for webinars on the same day they take place. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. Statista) 76% of businesses use marketing automation.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Marketing Insider Group

JULY 15, 2020

Most marketers have used automation to take over social media post scheduling, email marketing, and search and social advertising, with automated chatbots and other aspects of conversational marketing becoming more common as technology develops.

Customer Journey 125

Customer Journey Marketing Marketers CRM 125

Marketing Insider Group

SEPTEMBER 9, 2020

Discover the full extent of marketing attribution, its benefits, and models below. What is Marketing Attribution? Marketing attribution is the analytical science of identifying which marketing strategies are driving sales or conversions. The role of brand perception in the customer journey.

Marketing 105

Marketing Marketers Analytics Customer Journey 105

Use Insider

FEBRUARY 16, 2022

Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. This means getting close to the patterns of the customer journey , rather than following each customer’s journey – Digital Marketing Institute.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Sprout Social

MAY 10, 2022

Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. So, how can you integrate conversational marketing into your strategy? Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints.

User-Generated 95

User-Generated Marketing Marketers Customer Journey 95

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we’re pretty excited that we’re at that place. And then we jump over to a new email marketing system that does all the email marketing.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we’re pretty excited that we’re at that place. And then we jump over to a new email marketing system that does all the email marketing.

Transform 52

Transform Marketing Marketers CRM 52