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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

To boost engagement and conversions, marketers should plan targeted seasonal campaigns throughout the year. While brands are investing across multiple channels, many could see stronger results by focusing on the most effective onesnamely search and email. To boost acquisition, prioritize high-intent keywords in paid search.

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A Guide to Marketing Automation Using AI: How Artificial Intelligence Is Changing Marketing Forever

Sachs Marketing Group

This synergy of AI and marketing automation allows for: Hyper-personalized customer journeys Intelligent content delivery Smarter lead nurturing Real-time data analysis and decision-making The result? Increased engagement, higher conversion rates , and more efficient marketing efforts.

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Good human marketing: Wednesday’s Daily Brief

Martech

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Customers can tell the difference.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. What is direct marketing? First, let’s start by defining direct marketing. Here are some examples of direct marketing tactics: Telemarketing. Email marketing.

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How to Scale Your Agency with Productized Marketing Services

Duct Tape Marketing

Over 20 years ago, I pivoted from tailoring bespoke, effort-heavy marketing solutions that left me exhausted and my clients less than impressed to embracing a transformative strategy: productized offerings. productized marketing services. Marketing Strategy and Consulting Packages: My personal favorite and expertise.

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The Benefits of ChatGPT (And How it’s Reshaping Digital Marketing)

Sachs Marketing Group

Fortune 100 companies are also using AI for digital marketing today. IBM uses AI to optimize its email marketing campaigns, resulting in a 137% increase in click-through rates. Business owners and digital marketers can use ChatGPT to streamline their content development, social media, and SEO strategies.

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Lead Capture Software Reviewed: The 15 Best Tools for 2025

Customers.ai

It integrates with email marketing services and CRMs, making it easy to collect and manage leads. Privy Site : [link] What it Does : Privy offers pop-ups, email capture forms, and exit-intent banners, primarily targeting ecommerce stores. It integrates with various CRM and email marketing platforms to automate follow-ups.