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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability 2009: Enhanced Search Assist that incorporated the user’s recent search history was added.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

For example, Petit Collage launched a sale for a discounted price that was helpful to parents with kids at home who need more things to keep their mind active. Sectors that have maintained or even decreased their budget are the travel and global energy industries. For instance, HubSpot made their conversational marketing tool for free.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

With coupon codes, you get to reward your customers with lower prices and reward your business with more checkout completions. There is a range of conversational commerce tools to consider. Many online stores use a conversational marketing platform, like Drift, that allows buyers to chat with the business from their site.

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Differentiation Strategy (and the Sea of Sameness)

CXL

Differentiating with price is not sustainable. You can start with lower pricing as your competitive advantage and differentiation, but without a structural advantage, it’s not sustainable. If you make price the main reason to choose you, you’re playing a fool’s game—anyone can mark down a price.

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