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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech. Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular.

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A look at martech investment and innovation

Martech

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. Processing.Please wait.

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The 2024 guide to generative AI in marketing

Use Insider

How can you use generative AI in marketing automation platforms? You can use these insights to target specific audience segments with personalized marketing campaigns and offers, maximizing relevance and driving higher conversion rates. How to use generative AI in marketing? How is AI changing marketing?

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

monday.com produced a series of YouTube videos that outline specific features of their work management system and show them in a real-life scenario. This video on project management workflows addresses common customer pain points immediately: “Today, I’ll show you how to set priorities, align on goals, manage resources, and more.”.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

With the suggestions and continual support of Growth Managers at Insider, we were able to increase our revenue by a whopping 42 times. Read the full review on G2 “Ideal tool to increase conversions on desktop and mobile web. They also wanted to improve the conversion rate and AOV of mobile users.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

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