Remove Conversational Marketing Remove Millennials Remove Product Remove Shoppers
article thumbnail

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144
article thumbnail

What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

You have questions about products you’re interested in. Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. You leave empty-handed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Customers love hearing from other buyers about their experience with a product before making a purchase. It makes them feel confident about their shopping decision since they can’t handle and examine the product in-person. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. Search Engine Journal) Google drives 59.2%

article thumbnail

16 Ways Businesses are Using Automation

Many Chat

Founder Dor Cohen wanted to improve the agency’s lead qualification system and developed an automated conversational marketing funnel dubbed The Last Question. . The agency ran a Facebook and Instagram ad marketing campaign to reach potential clients and convert them in Messenger. Zinvo watches. Candace Junee.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. According to the State of Inbound report, marketers are focusing more on videos. 93% of marketers perceive interactive content as effective, according to Go Gulf.

article thumbnail

The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

For most brands in the market, personalization means the ability to recommend the right product to the right user. At Insider, however, we go beyond offering personalized product recommendations. 70% of millennials are frustrated with brands sending irrelevant emails. But this doesn’t always make sense.