Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

DECEMBER 20, 2023

The “Barbie” movie’s marketing engine, from experiential activations to product collaborations, had it all. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 99

Millennials Shoppers User-Generated Marketing 99

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 115

Gen Z Millennials Retail Price 115

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. 63% of millennials use the platform to search for products and services. Over 75 billion pins have been uploaded to Pinterest.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 121

Shoppers Shopper Market Millennials Retail 121

Litmus

AUGUST 15, 2023

For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. You can have the best ideas for your email strategy, from personalization to product recommendations, but none of this matters without cold hard data.

Shoppers 87

Shoppers Millennials Customer loyalty CRM 87

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 93

Gen Z Millennials Shoppers Retail 93

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 140

Gen Z Millennials User-Generated Entertainment 140

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 122

Gen Z Millennials Shoppers Digital Marketing 122

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 135

Millennials Gen Z Retail Marketing 135

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. According to the stats : Sixty-nine percent of millennials have FOMO. Highlight Exclusive Online-Only Products. Advertise Online-Only Sales.

Shipping 140

Shipping Shoppers Retail Transform 140

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Trust matters to Gen Z shoppers. To market to this generation, executives must push their brand to understand how Gen Z’ers think and invite them to join a movement, not just market another product.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Sprout Social

MAY 21, 2019

Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Moreover, these Pinterest shoppers invest in what they’re passionate about. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. As of 2019, 79.5% households.

Millennials 111

Millennials Shoppers Food User-Generated 111

Econsultancy

JANUARY 28, 2022

For the first time, many customers turned to digital channels to track down products they had previously bought offline. Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Registered merchants can access advanced features like tagging products in a lifestyle photo.

Gen Z 88

Gen Z SEO Real Estate Millennials 88

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 142

Gen Z eCommerce Shoppers Millennials 142

Litmus

JUNE 17, 2022

You can have the best ideas for your email strategy, from personalization to product recommendations, but none of this matters without data. There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks. Web-based product content. Product recommendation-based content.

Millennials 83

Millennials Shoppers Customer loyalty CRM 83

Sprout Social

SEPTEMBER 22, 2021

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. Fact: nearly half of millennial shoppers that regularly engage their virtual assistants (such as Amazon Echo or Google Home) have used them to make purchases. Voice assistants. Surprising, right?

Shoppers 88

Shoppers Shipping eCommerce CRM 88

Use Insider

AUGUST 11, 2022

One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. Design immersive, delightful mobile experiences to enhance the customer journey and product discovery. Most Singles Day shoppers are one-time buyers. What’s in it for brands? Insider can help.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. For instance, data shows Millennials spent the most money on Black Friday deals. Here’s how.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

OCTOBER 27, 2022

You have questions about products you’re interested in. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Source: Survey of 1038 online shoppers. Messaging apps.

Branding 98

Branding eCommerce Shoppers Social Media Marketing 98

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content. Twitch streamers.

Gen Z 89

Gen Z Millennials Shoppers Price 89

Martech

JULY 13, 2021

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product. “We

Shopper Market 117

Shopper Market Millennials Shoppers Shipping 117

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. One way that brands fall short is by being broadly purpose-driven, without any real sense of how this purpose might align with a product, or the values and needs of its customer-base.  

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Martech

MAY 13, 2022

Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates. And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z.

Transform 117

Transform Gen Z Shoppers Retail 117

Neil Patel

FEBRUARY 11, 2021

Both options allow brands to reach a targeted audience with specific products and create an immersive shopping experience that’s harder to achieve with a traditional store. For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. Physical Pop-Up Shops. Tupperware.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Buyers from #influencermarketing write more product or company reviews than average consumer. globalwebindex Click To Tweet.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Girl Power Marketing

AUGUST 9, 2021

Private labeling is the process of selecting products that have already been developed and then adding your brand to the mix. Sustainable Products and Packaging. Sustainable products will fetch $150 billion this year in the United States, and that dollar amount is expected to grow each year. Increased Private Labeling.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here are a few compelling statistics that back this up: 71 percent of shoppers feel frustrated when their experience with a brand is impersonal.

Customer 109

Customer Millennials Shoppers Email Marketing 109

Customers.ai

MARCH 4, 2022

Do shoppers like text messaging with businesses? This can be an extremely effective way to promote your business, product, or event. Text Blast Service Fact #3: Do shoppers like text messaging with businesses? Absolutely yes, millennials especially. In addition to reach itself, text blast services are cost effective.

Millennials 52

Millennials Shoppers Marketing Marketers 52

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. shoppers start their product search journey on Amazon. Audio search. Google, Bing).

Shoppers 112

Shoppers Retail Finance User-Generated 112

Sprout Social

MAY 26, 2022

74% of users say the app inspired them to discover more about a product or brand. Especially for product-based brands, TikTok Shopping features can be a great way to expose your audience to your goods, whether directly in your videos or on your profile’s product showcase tab. One study found that TikTok shoppers are 1.7

Gen Z 142

Gen Z User-Generated Marketing Marketers 142