Copywriting Entertainment Product Marketing 
Hubspot Marketing
FEBRUARY 18, 2025
Joseph Sugarman, author of The Adweek Copywriting Handbook , calls this creating a slippery slide. Our tone was conversational, relatable, and slightly witty, but the degree of entertainment varied depending on the audience. Let demand drive growth before spending on marketing.
Hubspot Marketing
JUNE 30, 2025
Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Conduct research for key marketing campaigns. Clear copywriting and editing skills. Skyrocket your email marketing performance and drive revenue fast.
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Animalz blog
AUGUST 5, 2025
Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. She leads product, demand, and content marketing for a 250-person business unit at Adobe.
Animalz blog
JUNE 3, 2025
In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves. We felt like to make the car go you would need content, creative, product marketing, and then campaigns or demand gen. ( No one can work alone.
Hubspot Marketing
JANUARY 7, 2024
Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content. According to a 2022 survey of U.S.
Hubspot Marketing
MAY 14, 2019
Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing.
Unbounce
MAY 4, 2023
And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. And these tools aren’t optimized to get marketers the best performance from their campaigns. But not all AI is created equal. (Or,
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