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How to Successfully Design a Multilingual Website: Tips & Considerations

Orbit Media Studios

How is content going to be managed now, and moving forward? In many cases, you’re translating the bulk of your content but adding or removing some based on local laws or culture. Where you are on that spectrum can influence whether you’re building one site and translating it or building several sites that are separately managed.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. While AI means automation, you still need experts to manage and optimize AI systems. AI also helps with pricing, optimizing advertising spend, and improving ROI. There’s more. This is just one example.

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Brand Messaging: How to Create an Intentional and Strategic Communication for Your Brand

Rock Content

Famous for its younger, cooler, and closer-to-the-public language, the brand manages to maintain this in almost every interaction and promotion. It’s not because Netflix has a younger communication style that your law firm can do the same. What is brand messaging vs. copywriting? DSC changed all that with its launch video.

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AI Content Generator – 23 Free & Paid Tools + Features & Tips

Backlinko

I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. What I like: The Jasper AI writing tool comes with more than 50 copywriting templates. The Teams package is $125 per month and the Business plan has custom pricing. So, Copy.ai

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

B2B digital marketing may include the following: SEO PPC advertising Social media marketing Email marketing Conversion rate optimization Reputation management For the best results, an effective B2B digital marketing strategy will involve a combination of these approaches. What should be included in a B2B marketing plan?

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A marketing playbook gets everyone on the same page. Target market.

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How to Choose a Web Designer: 20 Questions to Ask Before Hiring a Web Design Company

Orbit Media Studios

But it’s plenty of time to disqualify web firms based on price. But any web firm that de-emphasizes the importance of conversion copywriting is likely to build a low converting website. How do you manage stakeholders? How does this partner plan to manage this? So talk about money right away. This shows long-term thinking.