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How to Transform Your Manufacturing Operations With Strategic Automations

Lynton Web

Manufacturing operations teams grapple with an increasingly complex web of disconnected systems that actively hinder their potential for growth. Even manufacturers using HubSpot often struggle to integrate it effectively with their existing tech stack, leaving valuable data underutilized.

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

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How to Create an Engaging Value Proposition

Neil Patel

While Tesla is not the only electric car manufacturer, the company’s message of accelerating us into a more sustainable future certainly makes their VP more interesting. You should get into the habit of trying to infuse your value proposition into every aspect of your site using copywriting and visual representations. Market Research.

Food 145
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How To Develop Buyer Personas: A Crash Course

Pam Didner

Marketers, copywriters, designers, and even media planners need to have a solid handle on the purpose of what they’re building and, thus, must possess a strong understanding of the target customers it will attract and serve. I’ve discovered that a persona is also essential for content planning, especially global content planning.

Gen Z 50
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The 7 Types of Stakeholders to Involve in Your Website Redesign Project

Orbit Media Studios

Keep the masses away and let the marketing team do what they do best. As a copywriter who’s faced revision by committee, I see their point — and use that anecdote whenever I can because you shouldn’t argue with babies. Copywriting Pro-tip: Avoid the word “success.” Of course, some copywriters argue the opposite.