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Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Martech

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 122
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The importance of Stakeholders and Practice Leads in agile marketing

Martech

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This is a way to work together and gain alignment.

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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

Hubspot Marketing

It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place. Writer can be used for a wide range of purposes, including content marketing, product marketing, and demand generation.

Price 112
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Not all AI is created equal: Why marketers need AI made for marketers

Unbounce

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

Marketing 128
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[AEMKT 101] Getting Agile with Email Marketing: Webinar Recording + Q&A

Litmus

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Have a design system in place.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing.

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What Are Productized Services?

Neil Patel

If you’re not sure where to begin and need inspiration—or you’re looking to hire someone for productized coaching services—here are a couple of options: Copyhackers coaches writers to improve their copywriting skills and conversion techniques through courses and tutorials. Marketing/B2B Solutions. Conclusion.

Product 141