Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 144

Copywriting eBook Communications Marketing 144

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Look for the places your audience hangs out. An example sales funnel inside Funnelytics.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Content Marketing Institute

JUNE 4, 2018

Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. Given the value of email and my experience testing what works better, here are eight email copywriting methods to help you successfully transform your prospects and leads into customers.

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Copywriting Transform Place Email Marketing 111

Jeff Bullas

JANUARY 23, 2023

He also wrote Andre Agassi’s book “Open” and the autobiography of the founder of Nike, Phil Knight. Ghostwriting a book for someone is a big task and maybe not the easiest place to start to monetize your gift and passion for writing. Copywriting Copywriting involves writing persuasive text that is used to sell a product or service.

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Copywriting Affiliate Marketing Manufacturing Advertising 264

Sprout Social

DECEMBER 6, 2018

In the context of Facebook ads (or any social media platform for that matter) and chatbots, there are some key copywriting tips that will bring greater success. Essay Supply : This is a writing agency with an entire department of creative writers with a history of success in entertaining copywriting. Facebook ads.

Copywriting 91

Copywriting Entertainment Advertising Advertisers 91

SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Or, at least that was my reaction to the headline of this article , “AI won’t replace B2B copywriters, because it can’t.”

Copywriting 99

Copywriting B2C New Technology Place 99

Search Engine Land

FEBRUARY 7, 2024

In case of potential duplication or close similarities, make sure canonicals are in place to differentiate product descriptions and pages. Make sure to have hreflangs in place for product descriptions in the same language but for various different languages and international versions of your site. Avoid keyword stuffing.

Product 133

Product SEO Copywriting eCommerce 133

Jeff Bullas

FEBRUARY 23, 2023

The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start. A gig is purchased every 4 seconds on Fiverr, with freelancers and experts making anywhere from $5 to $15,000+ per project.

Finance 360

Finance Copywriting Health User-Generated 360

Hubspot Marketing

MAY 15, 2017

Plus, less text allows greater focus to be placed on any visual content that accompanies it. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. That makes LinkedIn a good place to re-post and link back to your blog content. 3) LinkedIn.

Copywriting 144

Copywriting Energy Food Promotion 144

AWeber

MAY 6, 2022

Plain text emails still have their place. So… say you’re sending emails to hikers in the backcountry or to people in other remote places. Sometimes copywriters, coaches, or consultants will send text-only emails because they want their emails to appear more personal. Even pro copywriters will make their copy easy to scan.

Copywriting 126

Copywriting User-Generated Email Marketing eCommerce 126

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

Copywriting 70

Copywriting eCommerce Finance Email Marketing 70

Litmus

MARCH 13, 2023

When I finally got the chance to work with emails, I started with email copywriting as a subcontractor for other email experts. But that means I suck at initiating conversation, feel uncomfortable and out of place in crowds, and rarely ever speak up in a group. How did you first connect with the wider email geeks community?

Copywriting 66

Copywriting eCommerce Email Marketing Place 66

Orbit Media Studios

JANUARY 31, 2023

Remember, the first question of every visitor to every web page is “Am I in the right place?” Include the target keyphrase This is a key place to indicate relevance to search engines, which means using the primary target keyphrase. If you were tempted to write a clever headline, this is the place to use those little gems.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. Copywriters need to watch out, but…. If students rely on AI to get assignments done, why even go to school in the first place?

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Dana Nicole

JUNE 26, 2023

Last Updated on June 26, 2023 What do firefighting and copywriting have in common? Although firefighting and copywriting are night and day from one another, copywriters use an old firefighting technique to ensure their copy is easy and enjoyable to read. Place the pot of water on the stove and turn your stove to high.

Copywriting 52

Copywriting Transform Place Customer 52

Rock Content

AUGUST 2, 2023

And you’ll need to give them a dedicated place to work and supply any equipment needed. Sharon T Since 2007, Sharon T has been doing what she does best – serving top-tier clients across multiple industries with her talent for copywriting, blogging, ghostwriting, and more.

Copywriting 69

Copywriting Health Marketing Marketers 69

Buffer Marketing

JANUARY 11, 2024

   Early on, we used it in obvious ways, like to support our brand copywriting or using it to help us map out three to six month content calendars for ourselves and our clients. 

Copywriting 89

Copywriting Education Price Communications 89

Hootsuite

MAY 1, 2023

Improved brand safety: With a social media workflow in place, you can be sure that the right people on your team check every piece of content against your brand and compliance guidelines before approving it for publication. Copywriting: Writing captions or campaign slogans. This includes copywriting and graphic design.

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Copywriting Social Media Marketing Management User-Generated 134

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

Copywriting 55

Copywriting eCommerce Finance Email Marketing 55

Search Engine Land

APRIL 9, 2024

Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Copywriting Take the example above for using AI to write ad copy and apply it to landing pages. This sample prompt mentions the audience, product and offer.

User-Generated 117

User-Generated Copywriting Advertising Advertisers 117

Neil Patel

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

Copywriting 142

Copywriting Shipping Price Transform 142

Jeff Bullas

FEBRUARY 20, 2023

Others veer towards creative, meaningful SEO copywriting based on their past experiences. The art of SEO copywriting goes much deeper than meets the eye. Let’s take a look at what makes SEO tick , why copywriting matters and how you can make the most out of this digital phenomenon.

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Copywriting SEO Digital Marketing User-Generated 262

Ann Handley

AUGUST 28, 2021

This is especially important in copywriting: Delete selfish words that are about the product (“the best on the market”) not why the prospect should care. Kick to the curb vague descriptions of people, places, things, ideas. ?? Answer the reader’s question: WiiFM— What’s in it for me?

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Copywriting Price Place Product 167

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization.

SEO 118

SEO Copywriting User-Generated Real Estate 118

Rock Content

MAY 31, 2023

Searching for “The State of Marketing 2023 report” on Google, you will find the report itself in first place and then three pages of other options of reports and events, in case your intention was different. A Rock Content copywriting pillar page is an excellent example. Become an expert on a topic!

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Copywriting Health SEO Place 86

Buffer Marketing

NOVEMBER 30, 2023

  Maintain a swipe file for inspiration Binge posts from your favorite creators and save the ones you like in one place. Learn copywriting: These posts can be an excellent resource for improving your copywriting skills. You can use tools like Notion or Trello to create a swipe file of your favorite posts.

Copywriting 113

Copywriting User-Generated Advertising Advertisers 113

Search Engine Land

APRIL 8, 2024

If rankings improve, such as moving from 10th to third place, the rankings change would be “-7.” Make sure you use one that helps you keep everything in one place and track progress and deadlines. Use the “Keep-It-Simple-Stupid” concept when designing a report for your clients.

SEO 105

SEO Price Communications Copywriting 105

Search Engine Land

NOVEMBER 10, 2022

Luckily, content research and automation tools help you cover and fast-track your entire content creation journey—all in one place. Then, start creating an SEO content brief for your copywriter. Since your copywriter relies on you to be the SEO expert, specify in the content brief what you want the article to look like.

Copywriting 96

Copywriting SEO User-Generated Content Marketing 96

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Any copywriting hero could spring into action and make the web a better place. You are an expert at both conversion copywriting and SEO. Use persuasive copywriting and SEO techniques. That’s already useful.

SEO 71

SEO Copywriting User-Generated CMO 71

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This is a way to work together and gain alignment.

Transform 95

Transform Copywriting CMO Marketing 95

Dana Nicole

JANUARY 27, 2022

Topic : Copywriting. The Ultimate Sales Letter was the first copywriting book I read. While this book talks primarily about sales letters, the theory still applies to a range of copywriting projects, like landing pages, sales pages, emails, and even social media copy. The Adweek Copywriting Handbook by Joseph Sugarman.

Copywriting 52

Copywriting Advertising Advertisers eBook 52

Rock Content

SEPTEMBER 27, 2023

Suddenly, they found themselves in the same place as independent movie producers. WriterAccess hosts tens of thousands of vetted, experienced copywriters. The platform even has AI tools to help match you with the right copywriter for your project. Their star power carried a movie across the finish line and made it successful.

Copywriting 74

Copywriting Marketing Marketers Promotion 74

Digital Marketer

MARCH 28, 2022

Academy is the central place to access all of the education materials DigitalMarketer offers. For example, to become a top email marketing professional, individuals will start with the Digital Marketing Mastery Certification, followed by Email Marketing Mastery, Copywriting Mastery, and Analytics and Data Mastery.

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Education Copywriting Digital Marketing Marketing 75

Rock Content

SEPTEMBER 9, 2023

Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Placing an order is a quick and straightforward process. Clients place orders for desired content, and one of the site’s 6,000-plus writers will pick up and complete it.

Price 90

Price Copywriting Analytics Communications 90

Martech

NOVEMBER 10, 2022

Luckily, content research and automation tools help you cover and fast-track your entire content creation journey—all in one place. Then, start creating an SEO content brief for your copywriter. Since your copywriter relies on you to be the SEO expert, specify in the content brief what you want the article to look like.

Copywriting 80

Copywriting SEO User-Generated Content Marketing 80

Orbit Media Studios

NOVEMBER 2, 2022

We all want our websites to communicate quickly and clearly, helping our visitors know if they’re in the right place. Here are X places you can be more specific and make a better page. The visitor may already know they’re in the right place. A relevant and specific image tells them that they’re in the right place.

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Real Estate Copywriting Place Communications 133