Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns
Digital Marketer
OCTOBER 25, 2023
And here’s the secret behind them: Introducing Holy Grail Copywriting (HGC): HGC’s core principle is “Start at the Finish Line.” By aligning your product with their most pressing desires, selling becomes effortless. Then, either create a product or reposition your existing one to offer that relief.
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