Neil Patel

APRIL 12, 2021

Apple goes way beyond the “computer brand” label — they create products for their target market, loyal customers that believe make these products life better, easier, more fun, and cooler. This adds more social proof to the customer’s positive review of your brand and gives greater legitimacy to your target market.

Marketing Mix 143

Marketing Mix Retail Price Marketing 143

Hubspot Marketing

DECEMBER 14, 2023

Use Google Keyword Planner or a tool like SEMRush to identify the keywords you want to target in your international PPC ads. When identifying your target keywords, remember that certain keywords may not directly translate into the international target market language. The first one is designed to target the US market.

eCommerce 111

eCommerce Advertisers Advertising Promotion 111

Duct Tape Marketing

JUNE 24, 2016

The Emergence of Beacon Marketing. For brick-and-mortar retailers, mobile also presents the opportunity to deliver personalized offers to in-store shoppers by using beacon technology. Roy Rasmussen, co-author of Publishing for Publicity, is a freelance copywriter who helps small businesses get more customers and make more sales.

Copywriting 49

Copywriting Shoppers Marketing Marketers 49

Hubspot Marketing

JANUARY 10, 2024

The personalization of a separate ad promoting a collection, aimed at a segment of your target market, is one example of how retargeting can be successful. That way, the software will know how to filter the right target market for your ad. Take this ad I saw today.

User-Generated 109

User-Generated Advertisers Advertising Millennials 109

CXL

MAY 27, 2022

Use it to kill two birds with one stone: create original and engaging content, and position your brand in a way that stands out to your target audience. Otherwise, the best you’ll achieve is entertaining window shoppers. Follow proven copywriting formulas to describe a problem and position your product as the solution.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Hubspot Marketing

AUGUST 18, 2022

These two businesses saw the opportunity to run a campaign that exposed their product and copywriting to brand new audiences. This intersection of target demographics could have brought in new business for each other and could have paved the way for future co-branding collaborations if proven mutually beneficial. Image Source.

Branding 145

Branding Fashion Shoppers Food 145