Welcome Software

FEBRUARY 18, 2025

Cos those guys, they’re not so loyal. For large-scale website audits, you might need collaboration from design, IT, marketing and product departments. You might think your website is pretty great — but do your customers (not to mention your target audience) agree with you? Set your audit’s scope.

COS

Hubspot Marketing

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. The Takeaway.

Personalized Marketing

Hubspot Marketing

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. There are so many misconceptions about AI in marketing, that my colleagues and I launched the Marketing AI Institute. In fact, McKinsey predicts that up to $2.6

COS

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding

Hootsuite

OCTOBER 12, 2023

Plus, track content from every social media platform all in one place. Doing this will help you fine-tune your social listening process and marketing efforts. Or, maybe they’ll inspire content for your next marketing campaign. Track phrases or topics prospective customers may use when they’re in the market for your offering.

Management

Hubspot Marketing

DECEMBER 13, 2023

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. The good news for marketers is that if your posts are relevant to your audience, they can still easily find your content when searching for related topics.

COS

Hubspot Marketing

NOVEMBER 8, 2023

But as a marketer, I also see the benefit of pop-ups from a business perspective. Here, we’ll discuss how to find the next big pop-up shop idea, how to run and market one effectively (from HubSpot’s Events team), and the 19 best pop-up event examples for inspiration. Are you testing the market for a more permanent location?

COS