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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot Marketing

It's also one of the most popular in terms of customer sentiment, occupying the upper right portion of the G2 Crowd quadrant : Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot's free CRM. Landing pages. Image Source.

CRM 141
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The beginner’s guide to Marketing Automation

Rock Content

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools?

CRM 63
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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Demand-side platform (DSP). Click To Tweet.

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Best CDP for eCommerce: How it works, benefits, and examples

Use Insider

Some of our most popular integrations include: eCommerce platforms, like Shopify (including Shopify Plus), VTEX, and Akinon. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp. Marketing analytics software, like Google Analytics, Amplitude, and Mixpanel. email vs.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

Personalization is possible only when you have reliable data about the entire customer journey. However, for many brands, that data is siloed off in various solutions, like customer relationship management systems (CRMs), email marketing platforms , analytics tools, customer service software, and so on.

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7 Best Customer Data Platforms (CDPs) in 2023: In-Depth Look

Use Insider

Besides their data aggregation capabilities, these CDPs also have: Native support for various marketing channels , like SMS, email, WhatsApp, and Facebook Messenger. This means you can use your data to run marketing campaigns across different channels without needing third-party providers (e.g.,