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8 proven retention marketing strategies to boost customer loyalty

Use Insider

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot Marketing

Ontraport is a business automation software for entrepreneurs, solopreneurs, and small businesses. While they have a CRM and marketing automation functionality, they also have several other features to run and grow a small business, including but not limited to: Email marketing. Landing pages. Image Source.

CRM 142
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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

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The beginner’s guide to Marketing Automation

Rock Content

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? billion by 2023.

CRM 62
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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Most savvy marketers also look at it as a way of measuring more qualitative metrics, such as brand awareness, satisfaction and ability to attract employees being influenced by social media.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

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Best CDP for eCommerce: How it works, benefits, and examples

Use Insider

Unify data from any online or offline source Insider’s Integration Hub enables you to connect to and gather information from 100+ popular data sources across categories like eCommerce, marketing automation, ads, analytics, and many more. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp.