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Google’s Ads Data Hub: What you need to know

Search Engine Land

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). Your CRM system. First-party data collected from your websites, apps, physical stores or directly from customers. Processing.

CRM 94
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20 KPIs That Measure Your Marketing Campaign Performance

SMA Marketing

AI Summary: This article helps marketing leaders track what matters most by outlining the 20 most important KPIs for campaign performance. Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score.

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What HubSpot’s LinkedIn integration means for the future of sales and marketing

Martech

Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot’s Smart CRM now works with LinkedIn Sales Navigator to make your sales team more efficient and effective.

CRM 133
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6 vital lenses for effective keyword research

Search Engine Land

It might be enough for B2C companies, depending on the rest of their customer acquisition channels and options. Get the daily newsletter search marketers rely on. Business-generating topics Ranking for all the top-of-the-funnel keywords in your space is a great start. But two or three or five years from now? See terms.

SEO 100
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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Get the daily newsletter search marketers rely on. This requires assigning a forecasted value to each conversion based on the total expected value over the entire course of the customer relationship. CLV generally incorporates average order value, purchase frequency, retention rate, and customer acquisition and retention costs.

eCommerce 134
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Google Performance Max: Everything you need to know

Search Engine Land

This will allow you to appear in as many searches as possible, irrespective of whether somebody is “window shopping” or ready to buy. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms.

eCommerce 132
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What Is a Marketing Strategy?

Marketing Insider Group

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. That’s our MarTech stack at Marketing Insider Group. Conversion : leads, sales, revenue per customer.