CRM Customer Marketing Marketing Marketing Automation Platform 
Martech
DECEMBER 28, 2023
Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms.
Martech
JANUARY 3, 2022
This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.
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Base.ai
OCTOBER 29, 2020
Those of us in the advocate marketing space, particularly at smaller companies with lean teams and even leaner budgets, know that sourcing, converting and nurturing a growing advocate base is a full time job and then some. Here’s why this buy-in is so important, and some tips for how to get it: Your Customers.
Adobe Experience Cloud Blog
JUNE 11, 2014
Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
Base.ai
DECEMBER 29, 2020
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.
Adobe Experience Cloud Blog
MAY 1, 2011
I, along with the rest of the marketing team, was invited to an event designed to acknowledge and celebrate sales success. Having marketing there seemed at first like a kind gesture. Both the sales and marketing teams are truly crushing it. Recognize that a win for sales is a win for marketing, and vice versa.
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