Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

Direct Mail 117

Direct Mail CRM Marketing Automation Platform Advertising 117

Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? If not, is an API available for custom system integrations? What level of customer support is offered, and when is it available (i.e., Questions to ask the vendors’ customers.

Direct Mail 114

Direct Mail Customer Acquisition Marketing Automation Platform CRM 114

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail 103

Direct Mail CRM Marketing Automation Platform Email Marketing 103

Martech

SEPTEMBER 24, 2021

Many factors go into choosing targeted accounts, including the account’s history with a business, and whether the account is growing or in a growth-oriented market. One of the most important criteria is whether the account fits the business’s Ideal Customer Profile (ICP).

Direct Mail 128

Direct Mail Marketing Marketers Analytics 128

Adobe Experience Cloud Blog

JUNE 24, 2015

Your ad agency came up with a killer campaign and you’re ready to deliver it to your customers and prospects to drive them back to your site to make that purchase. Now it’s time to sit back and watch customers arrive in droves to buy your amazing product, right? You give your team your best “take it away!” The Truth About Targeting.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 5, 2013

Opportunity – Wealth Management, Insurance, Brokers & FX firms can increase their customer engagement and marketing reach by utilizing SMS, MMS and mobile emails. In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. This creates customer loyalty.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89