Adobe Experience Cloud Blog
AUGUST 13, 2018
The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.
Adobe Experience Cloud Blog
OCTOBER 13, 2015
Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.
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Martech
NOVEMBER 27, 2023
But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. Are there certain types of contacts or accounts that should never be marketed to? Decide whether or not each label should sync to your marketing technologies.
DirectMail2.0
FEBRUARY 26, 2024
It was a gathering of a real range of different, you would call them customers in the audience, or prospects, future customers from print shops, from schools were there, in plants. I even thought I saw some marketing people in attendance. But the sole purpose is to make direct mail the most effective form of marketing.
Martech
JULY 29, 2022
Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? If not, is an API available for custom system integrations? What level of customer support is offered, and when is it available (i.e., Questions to ask the vendors’ customers.
Martech
SEPTEMBER 24, 2021
Many factors go into choosing targeted accounts, including the account’s history with a business, and whether the account is growing or in a growth-oriented market. One of the most important criteria is whether the account fits the business’s Ideal Customer Profile (ICP).
Adobe Experience Cloud Blog
SEPTEMBER 1, 2016
To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. Why is this so effective?
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