Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. One well-researched, valuable post each week will deliver better results than daily low-value content that fails to engage your audience or reflect your center's standards.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

OnPassive Marketing

AUGUST 20, 2022

There are several different types of brand marketing, each with its unique approach and goals. Some of the most common types of brand marketing include product branding, customer relationship management (CRM) branding, enterprise branding, public relations (PR) branding, and social media marketing.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

MarketingOps

NOVEMBER 29, 2024

Include any technology used and supported by marketing and sales teams and any tools those teams might be helping other departments with or tools connected or integrated with the MarTech stack. In this section, we will identify the key components to run a successful marketing technology audit.

Finance 130

Finance Marketing Marketers New Technology 130

Hubspot Marketing

OCTOBER 24, 2022

Among other best practices, consider investing in a CRM, offering omnichannel support via email, phone, online chat, or social media, and training your customer service reps to use customer interactions as opportunities to build brand loyalty. Let's say you work for a video editing company. Advertising isn't what it used to be.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Set Up

SEPTEMBER 19, 2023

Historically, a traditional marketing approach was standard in the packaging space. Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person.

Transform 59

Transform B2C Food Direct Mail 59

Exposure Ninja

JULY 5, 2023

Here are some tips for personalising your marketing strategies: Leverage data: Collect data on your customers’ preferences, behaviour, and purchase history to create personalised messages and experiences. It’s no secret that people love watching videos, whether it’s cute cats, epic fails, or mouthwatering recipes.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. It is measured by asking customers, “How likely are you to recommend (business/product/service) to a friend or colleague?”.

PR 52

PR Marketing Marketers User-Generated 52