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Aligning martech with your business strategy: Your blueprint for success

Martech

This specificity ensures your martech roadmap directly addresses the nuances of your market, enhancing both relevance and effectiveness. By developing a clear alignment roadmap, the company identified the need for a unified customer data platform (CDP) that integrated data across all touchpoints, enabling personalized marketing at scale.

Transform 114
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Why AEM customers choose to migrate to Optimizely

Welcome Software

Let’s explore the challenges businesses face with AEM: Lack of innovation While Adobe does continue to invest in other products within its core suite, they’ve been slow to roll out new, market-relevant features within AEM, their CMS, leaving customers without the tools they need to stay ahead.

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Time’s running out: Why major corporations haven’t completed GA4 migration

Martech

And so I’ve yet to see a migration — whether it’s a new CRM, a new marketing platform, a new ecommerce platform — that happened on time. For one thing, you always want to be very cautious when switching platforms, no matter what the platform is.

Analytics 120
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Content Automation: How is it changing content marketing

Scoop.it!

Marketing automation for small businesses can be of great help with tedious tasks like updating prices or product descriptions and making sure new leads are to your CRM system for follow up. Here, we will discuss how automation is changing content marketing forever! So let’s first discuss how content automation works?

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Why AI can’t replace authentic client relationships

Search Engine Land

Yes, it can reform images and words from existing resources, but it can’t come up with new and unique ideas about the world in the same way that we can. Can you imagine a client meeting for a new marketing campaign created solely from AI. Dreaming up big ideas and sharing them with others is fundamental to being human.

CRM 86
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Lead generation for marketing agencies: 9 actionable strategies

Unbounce

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. This contrasts again with ecommerce or SaaS businesses that typically offer standardized products.

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25 Best B2B Marketing Conferences 2020

Pam Didner

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. B2B Marketing Forum.

Transform 105