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How Financial Services Businesses are Using Automation

Hubspot Marketing

“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. This is precisely why MFS turned to HubSpot’s CRM.

Finance 91
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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features. Although Metadata.io

CRM 111
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How to Create a Better Lead Nurturing Strategy for X-Ray Contacts

Customers.ai

Free Webinar: Watch Now Principles of Audience Segmentation in Lead Nurturing Strategy Segmentation is the key to creating personalized marketing campaigns that resonate with your audience. Remember, the goal is to deliver the right message, to the right person, at the right time.

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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

By analyzing visitor behavior, such as repeated visits to pricing pages or engagement with specific product/service information, you can identify leads exhibiting purchase intent. This insight allows your sales and marketing teams to strategically prioritize follow-ups, focusing their efforts on leads more likely to convert.

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

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AI Marketing: A Comprehensive Guide to Grow Your Business

Spiralytics

AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes. In short, AI marketing is about leveraging the power of data and machine learning to create more efficient, effective, and personalized marketing campaigns.

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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

How to use Smart Segmentation to deliver highly personalized marketing messages Being familiar with prospective and current customers isn’t just for the sales team. From historical information like purchase history and CRM attributes, to predictive segments such as the customer’s likelihood of purchasing or churning.