Hubspot Marketing

APRIL 5, 2023

The Role of Inbound Marketing in B2B Demand Generation Inbound marketing is a key component of any high-performing demand generation campaign. Today, with inbound marketing, you are either capturing demand or creating demand. Instead, it's about ABM (account-based marketing), the inverted marketing funnel.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. Overloop helps marketers with lead generation in a few ways: Automated email sequences: Enables sending personalized email campaigns to nurture leads effectively.

CRM 111

CRM User-Generated Analytics Marketing 111

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. Here, we will discuss how automation is changing content marketing forever! So let’s first discuss how content automation works?

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Litmus

JANUARY 19, 2021

We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. The best free email marketing tools you can use to grow your business. Email marketing trends to watch in 2021. Every year, it seems there are new trends, features, and best practices for email marketers.

Email Marketing 138

Email Marketing Price eCommerce User-Generated 138

Rock Content

MARCH 30, 2020

It became popular with Inbound Marketing. Nowadays, it is helping businesses and marketers all over the world to reach customers, establish a relationship with them, and make more sales. First of all, imagine a company that offers CRM software. How would its persona look like? Communication.

CRM 53

CRM eBook Customer Journey Whitepaper 53

Rock Content

AUGUST 25, 2020

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. Buyer personas.

Transform 72

Transform User-Generated Whitepaper Law 72

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers. The good news?

Customer 74

Customer Global Marketing Market Trends Inbound Marketing 74