Adobe Experience Cloud Blog

JULY 24, 2020

Here are three ways you and the marketing operations team can leverage Marketo Engage to increase efficiencies, resulting in more time to strategize and soar to the next level. Marketo is a robust Marketing Automation Platform. Think Scalability and Growth. One of the key features is Standard Program Templates and Tokens.

Thought Leadership 141

Thought Leadership Marketing Automation Platform CRM Management 141

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JANUARY 30, 2019

VisionCritical predicts the customer experience will overtake price and product as the top brand differentiator by 2020, and Forrester estimates that a mere 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company. Integrate marketing and sales data.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

JUNE 10, 2016

Marketing Automation. A marketing automation platform is critical for building and maintaining relationships with your prospects and customers, and it’s one of the key tools that you need to expand your number of relationships with them beyond Dunbar’s Number. Customer Relationship Management (CRM).

Thought Leadership 91

Thought Leadership CRM Marketing Automation Platform Management 91

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

JUNE 22, 2018

It is a relatively young market but, as seen above, it’s destined to become a staple of every marketing team’s strategy before we know it. If your team hasn’t yet adopted a marketing automation platform, here are five reasons why it’s an investment worth making today. Time Savings. Scalability.

Marketing Strategy 134

Marketing Strategy CRM Thought Leadership Law 134

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide.

Marketing Automation Platform 132

Marketing Automation Platform CRM Thought Leadership Marketing 132

Adobe Experience Cloud Blog

JUNE 26, 2019

People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. Previously, sales teams would create a target account list based on the sales data they had available in their CRM. Intent data.

Customer 133

Customer Thought Leadership Marketing Automation Platform CRM 133

Adobe Experience Cloud Blog

JUNE 24, 2015

Now it’s time to sit back and watch customers arrive in droves to buy your amazing product, right? You had the data list pulled from your demand gen team a month ago—but your CRM data has not been refreshed in a while. The other 80% have no idea about your latest and greatest product. You give your team your best “take it away!”

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

APRIL 15, 2016

With a marketing automation platform , you can set up custom triggers that identify when a contact hasn’t engaged with your campaigns for a certain period of time. They browsed your products, found something that speaks to them, but, for some reason, they didn’t follow through. Too expensive? Offer free shipping.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. What’s your take on marketing trends in financial services?

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. What type of information is important for your marketing and sales team to know about your leads? and leverage v-lookups in excel to match back activity to specific investors (in an imperfect way).

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 15, 2016

Predictive marketing technology has the ability to drive huge improvements in marketing—by utilizing data to drive more efficiency and allowing for uniquely personal engagement. Within your marketing automation system and/or CRM, you have a wealth of data collected on the people that you market to.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

MARCH 25, 2016

This includes identifying processes, designing workflows, and configuring settings to help sales, marketing, and other departments cohesively deliver a consistent pipeline. Once up-to-speed, this person will be responsible for coordinating all system-related day-to-day activities that automate your sales and marketing programs.

Management 90

Management Thought Leadership CRM Marketing 90

Adobe Experience Cloud Blog

JANUARY 23, 2017

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Using a marketing automation platform, you can then track their page views. How to Use Intent Data.

Thought Leadership 122

Thought Leadership Whitepaper Marketing Automation Platform CMO 122

Adobe Experience Cloud Blog

APRIL 29, 2016

This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), You may also be using a CRM system to help with your lead scoring.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.”

Management 89

Management CRM Thought Leadership Marketing Automation Platform 89

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Integrating a sales program and consistent marketing messaging can only improve sales productivity.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). Has this data been verified by humans (i.e.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Marketing will become more integral in product development and drive future iterations based on real-time feedback and A/B testing. Marketing Automation'

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 29, 2016

The example below shows how a revenue cycle might be modeled within your marketing automation platform, governed by how each buyer interacts with your brand—their behavior across channels, their engagement with your campaigns, their lead score, and even data changes in your CRM system. Boost In-Home Appointments.

Thought Leadership 91

Thought Leadership Retail Marketing Automation Platform Marketing 91

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Product or segment marketing.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

APRIL 7, 2016

As you implement lead scoring in your marketing automation platform, think about creating metrics based on: Demographic or Firmographic Scoring. This ties into behavior scoring, but with a focus on what specific content your prospects are interacting with to determine which products or services your they might be interested in.

Thought Leadership 91

Thought Leadership Marketing Marketers Marketing Automation Platform 91

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Your advocacy metrics are being tracked. You might even get your very own dashboard!

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Adobe Experience Cloud Blog

JULY 5, 2013

Here are three non-negotiable actions that must be taken in order to unlock the full potential of marketing automation. It can be tempting to make a rapid switch from old, dated email systems to a shiny new marketing automation platform. Are you looking to improve the alignment between marketing and sales?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Marketing will become more integral in product development and drive future iterations based on real-time feedback and A/B testing. Marketing Automation'

CRM 100

CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. Lead by example.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Even though it’s called, “account-based marketing ,” ABM involves more than just the marketing department. Alignment between sales and marketing is both a prerequisite for and a product of an effective ABM strategy. Consider the five basic steps of account-based marketing.

Marketing 134

Marketing Marketers Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. And in a next phase, the app could be linked to an online ordering system, allowing mobile ordering of products.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Get the overview with this short explainer video. Scoring Leads Based on Video Consumption.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Revenue Funnel & Reporting.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

APRIL 17, 2015

People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Marketing Automation b2b'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Many brands use cookies or login systems to learn about their buyers, but even in those cases, they know very little about their interests and preferences, and it’s difficult to reach them outside of a single platform, not to mention across devices.

Thought Leadership 134

Thought Leadership Retail Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Product fit: business needs match your solutions. Collaborate with your sales team and review your customer relationship management (CRM) history for high-yield and quick win companies. Make sure you can import your list(s) from your CRM, define them as a specific audience, and modify them at any time. Fortune 500 companies).

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

DECEMBER 1, 2016

To understand how their efforts translate into revenue, B2B marketers need to perform closed-loop analysis across the customer lifecycle. How many customers continue to buy additional products and services? These questions are important, but the answers require massive process consistency in both sales and marketing.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Fashion Marketing 134