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How to prove the value of brand marketing without sacrificing ROI

Martech

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

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How to transform your website into a continuous marketing powerhouse

Martech

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

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5 tactics to make your B2B content hit harder and stick longer

Martech

Better CTA examples Instead of: “Download our white paper.” ” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).” ” Use: “See how top-performing marketing teams build attribution models without hiring an analyst.”

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How CTV can deliver market research for B2B marketers

Martech

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.

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Optimization science: Technology and brain science can drive performance

Martech

It even connects to your CRM and your analytics dashboard. Imagine a scenario where your initial goal was to capture leads via chat online. You’re happy because you implemented a conversational chat platform that accomplishes the initial task perfectly.

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Why we care about email marketing: A marketer’s guide

Martech

Transactions usually happen offline in B2B marketing. Thus, B2B marketers focus on lead nurturing and qualifying for sales contacts through education, becoming a trusted industry news source and microtransactions like whitepaper downloads, webinar and conference registrations, information requests, how-tos, Q&A, etc.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Marketing Backbone Platforms: Review each of your backbone platforms separately, as each may be for a different purpose. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Create Content that Addresses Your Customer Journey. Being Top-Heavy.