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Digital Marketing Professional Certificate Study Guide

Calvyn Lee Blog

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

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Predictive marketing: Everything you need to know

Use Insider

Proactive marketing strategies Traditionally, marketing has often been about reacting — like sending out a coupon after noticing a dip in sales or changing an ad campaign once you realize it’s not hitting the mark. This tool enabled them to create personalized customer journeys for different use cases.

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Enterprise marketing: Strategies, challenges, and success stories

Use Insider

Their objective is to create a unified and consistent customer experience that aligns with the organization’s brand values and marketing goals. 3 characteristics of enterprise marketing Marketing at enterprise-level organizations differs from traditional marketing in three main ways.

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Why investment in customer data management is booming in an omnichannel world

Econsultancy

Customer data platforms (CDPs) and engagements platforms are two increasingly essential parts of the tech stack. Taking ownership of the customer in a cookie-crumbling world. Of course, investing in a CDP is no silver bullet – brands need to have a data strategy in place to start with.

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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? In fact, considering the average person spends 2.5

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? In fact, considering the average person spends 2.5