Customer Acquisition Customer Marketing Product Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 9, 2018
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. But marketing spend ratios are still badly out of whack.
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Adobe Experience Cloud Blog
NOVEMBER 22, 2008
What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. But marketing spend ratios are still badly out of whack.
Adobe Experience Cloud Blog
JUNE 17, 2013
Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. What percentage of your customers have bought additional products / services / solutions?
Adobe Experience Cloud Blog
AUGUST 2, 2016
Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Keep the customers you’ve got by continuing to provide them with value, long after their first purchase. In short, the right engagement marketing solution can help you cultivate your own advantage.
Adobe Experience Cloud Blog
FEBRUARY 23, 2016
Author: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. We’re talking about customers. Your customer begins an individual mission, pursuing a specific goal with your product.
Marketing Insider Group
FEBRUARY 3, 2022
Focusing on organic growth, content marketing , and testing conversion “pathways” allow these companies to achieve their goals without hiring big name CMOs or Madison Avenue advertising agencies. Marketing Strategy and the 4 Ps. First of all, most people only think marketing is concerned with 1 P: Promotion.
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