Adobe Experience Cloud Blog

APRIL 4, 2018

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. The traditional funnel is focused on net-new customer acquisition as the means to drive growth.

Customer Acquisition 134

Customer Acquisition Thought Leadership Marketing Marketers 134

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Anywhere your buyer personas go to read in-depth peer reviews and ratings of your brand, products and services.

Inbound Marketing 131

Inbound Marketing Whitepaper Real Estate Non-Profit 131

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? Setting non-specific goals.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Set Up

MAY 2, 2023

Doyle mentions that consumers care about a company’s values more now than ever, so companies need to do their part to personalize their products and experiences towards the consumer’s needs. Companies can get ahead of their competition now by offering value that goes beyond the product or service they are selling.

Real Estate 52

Real Estate Customer Acquisition Finance B2C 52

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Digital Marketing 107

Digital Marketing Customer Acquisition Marketing Marketers 107

Scoop.it!

AUGUST 16, 2022

You can keep the subscribers informed about the latest news, upcoming events, product launch, and any other tips that can facilitate better usage of the products or services. Try to make the newsletter about the reader rather than you or your product. It can also include user-generated topics. Avoid any salesy language.

User-Generated 86

User-Generated Thought Leadership Customer Acquisition Email Marketing 86

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

The marketing teams compile product details, believing that sales and customer service can take a one-sheeter and turn it into a productive conversation. The information, however, is tailored to external customers rather than internal audiences.

Branding 134

Branding Thought Leadership Customer Acquisition Marketing 134

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Customer retention. Product management. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

OCTOBER 4, 2018

Part of the initiative, however, included a change to its product formulas, which could alienate people who loved the originals. . Besides, the people who work for you are just as much a part of your brand as the products or services you offer. Some brands also forget about staff in the midst of a rebranding.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. The post How to Advertise on Social Media—A Marketer’s Quick-Start Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Hubspot Marketing

NOVEMBER 30, 2020

A professional background is a summary of your professional experiences —coupled with any relevant personal information, including interests or passions — that you'll use throughout your career as you network with industry peers, apply for new roles, or seek out thought leadership opportunities. What was your first impression of me?

Thought Leadership 140

Thought Leadership Customer Acquisition Succession Management Management 140

Adobe Experience Cloud Blog

MAY 7, 2021

Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly. Easier said than done… but certainly achievable.

Management 75

Management Thought Leadership Customer Acquisition Communications 75

Adobe Experience Cloud Blog

OCTOBER 27, 2014

Now picture that money flying out the window when your customers disengage—either explicitly through an opt-out or subtly by withdrawing their interest. When you “lose permission” to interact with those customers, you are left unable to approach them about additional products or services.”- Engagement Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Customer Acquisition eBook Communications 134

Adobe Experience Cloud Blog

JULY 25, 2018

It brings readers into the mind of the customer by using first-person, detail-rich descriptions. Give your customers a name, a family, and a home. Watch them go about their day and pay attention to how they choose and react to the products they see. Building a data-driven customer acquisition strategy is not magic—it’s better.

Thought Leadership 113

Thought Leadership Customer Acquisition B2C Advertising 113

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The same mathematical discipline we practice in existing customer marketing should carry over to acquisition. Further, Mathematical Marketing shines in creating lists for the sales team of customers and the products each customer is likely to buy. But marketing spend ratios are still badly out of whack.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The same mathematical discipline we practice in existing customer marketing should carry over to acquisition. Further, Mathematical Marketing shines in creating lists for the sales team of customers and the products each customer is likely to buy. But marketing spend ratios are still badly out of whack.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Scoop.it!

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. It can also help you build thought leadership and become an expert in your industry. Benefits of content curation in newsletters. Improved quality. Greater exposure.

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. How was your coffee?” This simple question compels people to reply.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Adobe Experience Cloud Blog

JANUARY 20, 2017

For example, ABM could make your client services team’s job easier because it puts them on track to pursue accounts that mimic your best-existing customers. ABM also gives data analytics and product team members more consistent feedback. Good, clean data empowers people to be more productive.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Adobe Experience Cloud Blog

JULY 30, 2009

Salesforce.com should be configured (typically with add-on products) to initiate an automated email "drip sequence" of information relevant to the prospect's inquiry, to keep their interest level up even if a phone conversation hasn't occurred.

Thought Leadership 83

Thought Leadership CRM Customer Acquisition Analytics 83

Hubspot Marketing

OCTOBER 17, 2019

Consider the average Instagram user -- scrolling through her feed, liking photos of her friend's beach vacation and her sister's bridal shower, and occasionally using the platform to find and purchase products. Use paid products to ensure your content reaches your intended audience.

User-Generated 135

User-Generated Thought Leadership Customer Acquisition Marketing 135

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

These technologies can include your own product. Education- and acquisition-driven goals include: New customer acquisition. Customer satisfaction. Customer retention. Customer acquisition. Partner engagement. Partner satisfaction. Lead generation. Appointments set.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Keep the customers you’ve got by continuing to provide them with value, long after their first purchase. Retention rates above industry standard, therefore, are an absolute must if you’re an emerging enterprise.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. You may begin to focus on questions like: What percentage of your customers are promoters? How many more webinars?

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 23, 2016

In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. We’re talking about customers. Your customer begins an individual mission, pursuing a specific goal with your product. But the job of marketing isn’t done once the buyer becomes a customer.

Customer 91

Customer Thought Leadership Customer Acquisition Product 91

Adobe Experience Cloud Blog

MARCH 1, 2016

Niche forums are much more akin to customer surveys, but on a larger scale. Utilizing both sets of forums in tandem will yield the most effective data to implement change in your customer acquisition strategies. Niche forums are much more akin to customer surveys, but on a larger scale.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Adobe Experience Cloud Blog

JANUARY 15, 2016

I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. Companies use predictive analytics to drive advanced segmentation and personalization–so you can customize your messaging and content for maximum relevance.”.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 22, 2014

Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. At the bottom of the funnel, prospects are making final sales decisions, and need product-specific info.

Thought Leadership 134

Thought Leadership Customer Acquisition Marketing Automation Platform Entertainment 134

Adobe Experience Cloud Blog

MAY 22, 2015

The online revolution witnessed the birth of a new age of entrepreneurs bursting with innovative business ideas, which included the demand and acceptance of SaaS products. Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges: 1) Consistent customer acquisition. 2) Retention.

Affiliate Marketing 134

Affiliate Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 3, 2014

Well, Old Spice was actually the first product that I made a conscious decision to purchase based on brand. Companies that choose to mature with their audience will need to focus their marketing around customer service and customer loyalty; their brand messaging should project trustworthiness and reliability. I have dry skin.

Thought Leadership 134

Thought Leadership Customer Acquisition Customer loyalty Entertainment 134

Adobe Experience Cloud Blog

MARCH 4, 2016

This product is aimed at being a game-changer for the publishing industry by offering a solution to what Facebook and publishers identified as a problem of slow loading times and whether publishers could bring their own advertising to the table or would have to use Facebook’s ad network. This begs the question, “Is it even open to us?”

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Adobe Experience Cloud Blog

MARCH 5, 2018

Most companies can identify a central journey for standard products and product lines to start. It is also possible to monitor progress after achieving an initial objective, for example, once a prospect converts to a customer, it is possible to then measure repeat purchases and even customer advocacy.

Marketing Mix 134

Marketing Mix Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

While it sounds great on paper, i n the real world, this oversimplified view can paint an inaccurate picture of your ROI , especially if your product is sold at a low price per unit. The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.).

Advertising 91

Advertising Advertisers Thought Leadership Non-Profit 91

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. They hired marketer Shawnn Smark to commercialize their online direct contribution and tighten the customer acquisition pipeline. Marketing Automation'

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. He says education has been core to Widen’s marketing and customer experience, as evidenced by its change in customer satisfaction measures over the last five years.

Education 99

Education Marketing Strategy Branding Energy 99

Adobe Experience Cloud Blog

JUNE 23, 2014

Marketers understand that in order to make an impact on the bottom line, you need insight into how people are interacting with you, your product, and the company or brand as a whole. What Content Marketing ROI and a Beach in Fiji Have in Common was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JANUARY 7, 2015

The ability to tune into strategies that put the user before the product. A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). What sets these businesses apart?

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134