article thumbnail

How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. What could go wrong?

article thumbnail

28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? How do B2B marketers measure the ROI of their tools? I certainly have, multiple times.

CRM 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

Neil Patel

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition.

eBook 111
article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% Digital advertising now receives 40.7% of UK marketing budgets, up 18.5

article thumbnail

Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

And Alex is Unbounce’s Vice President of Growth Marketing. With over 14 years of experience scaling brands via digital marketing and e-commerce, Alex is a self-proclaimed data nerd who loves digging into the numbers to drive results. So this is a pretty aggressive customer acquisition play to me.