Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Customer Acquisition 125

Customer Acquisition Marketing Marketers Global Marketing 125

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

Global Marketing 121

Global Marketing Marketing Marketers Communications 121

Martech

JULY 14, 2022

This is why many vendors touted their capabilities for data management and compliance as they gear up to support global marketing initiatives. Download Enterprise Account-Based Marketing Platforms: A Marketer’s Guide. Account-based marketing: A snapshot. What it is. — to targeted accounts.

Direct Mail 123

Direct Mail Customer Acquisition Marketing Marketers 123

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Asia Pacific. Product management.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Customers.ai

JANUARY 26, 2024

How do B2B marketers measure the ROI of their tools? ROI of B2B marketing tools is measured by analyzing metrics like lead generation, conversion rates, customer acquisition costs, customer lifetime value, and overall impact on sales and revenue growth. What is the future of B2B marketing tools?

CRM 111

CRM User-Generated Analytics Marketing 111

Neil Patel

SEPTEMBER 8, 2021

In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Increase Conversions and Revenue. According to Statista, 36.5

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Unbounce

AUGUST 16, 2023

I mean, the digital marketing landscape is not today what it was six months ago, and I don’t think it’s a hot take to say that six months from now it’s gonna be the same either. So this is a pretty aggressive customer acquisition play to me. Yeah, it’s very conflicting. [00:31:59]

User-Generated 52

User-Generated Law Customer Acquisition Price 52