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Happy Money customer spotlight: Optimizing omnichannel marketing with data-driven audiences

Faraday

This article is part of our Customer Spotlight series , highlighting the creative ways our customers use data science to grow smarter. The pandemic has destabilized many consumers’ financial situations, forcing them to reprioritize their finances in order to stay out of debt.

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How to Use Community Forums to Fuel Your Audience Engagement Strategy

Adobe Experience Cloud Blog

Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out. Niche forums are much more akin to customer surveys, but on a larger scale. Niche forums are much more akin to customer surveys, but on a larger scale.

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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

Customer experience, again, is not something we should take for granted, because many companies are not doing it well, and the ones that do, do it well really profit by it. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. ActiveCampaign.