Lynton Web

NOVEMBER 9, 2023

We view them not just as a document but as "a pulse check" — a method to quickly assess how things are performing and identify potential red flags before they get out of control. Customer Acquisitions: Beyond leads, we want to understand how many of these leads are turning into customers. Where are they coming from?

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Collaborate with Sales and Customer Service Teams Marketing doesn’t work in a vacuum, and with a launch, you want everyone to be on the same page.

Marketing Strategy 72

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 72

Marketing Insider Group

MAY 11, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic).

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Exposure Ninja

OCTOBER 16, 2023

A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else. Key Performance Indicator (KPI) A key performance indicator (KPI) is a way to measure the performance of a company, team or individual.

PR 52

PR Marketing Marketers User-Generated 52