Martech

MARCH 26, 2024

Martech’s influence needs to extend beyond marketing. Finance and operations : Insights into metrics like conversion rates and customer acquisition costs refine financial forecasting, guiding strategic budget allocation and inventory management based on predictive demand models.

Transform 92

Transform Customer Customer Acquisition Finance 92

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 118

Transform CMO Customer Acquisition Finance 118

Businesses Grow

FEBRUARY 6, 2023

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. They used that insight to drive new creative concepts.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

JUNE 2, 2020

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. The good news is, they aren't that difficult to create. a marketer, an HR rep, an IT manager, etc.).

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Duct Tape Marketing

NOVEMBER 9, 2022

7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business? [10:20] Do we go after a new market? [3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41]

Real Estate 73

Real Estate Price Marketing Marketers 73

Use Insider

FEBRUARY 16, 2022

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. The common idea is to analyze where customers are dropping off and how they can be brought back. Customer experience is the number one driver of growth in 2021 and beyond.

Customer 52

Customer CRM eCommerce Customer loyalty 52