Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. Social sellers still diversify where they sell.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. It currently has about 196 million active monthly users. The Future of Social Listening Gen Z consumers are no longer toddlers. In America, we recently had a Gen Z elected to Congress.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. Share this user-generated content on your own account to boost your credibility and reach.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Faraday

APRIL 16, 2021

So, if you’re in the business of home renovation, DIY tools, residential energy efficiency, or HVAC, consider the following when marketing to millennials — a generation eager to take you up on your services. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. Consumers inquire about solutions to problems.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users. The information you provide needs to be user-centric, however.

SEO 113

SEO Gen Z User-Generated Advertising 113

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. Since your users have already gone down the funnel searching for a single product, it makes sense to give them easy ways to discover other products. In only 4 months we have seen an 8.6x

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52