Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. To escape the doom loop, we dont need to swing the mix wildly back to brand or abandon performance tactics altogether.

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.”

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Martech

JUNE 28, 2024

Brands with first-party data can also feed customer data into those models to understand the impact on new customer acquisition. Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts.

Branding 127

Branding Key Performance Indicator Marketing Marketers 127

Martech

JUNE 12, 2024

To cross-sell, a fintech company could offer a free financial health checkup tool to generate a report identifying potential areas for improvement and cost-saving opportunities. How will you use your martech stack and knowledge of prospect behavior to drive new revenue from customer audiences?

Customer 119

Customer Education Customer Acquisition User-Generated 119

Lusha

NOVEMBER 18, 2024

They: Manage marketing automation workflows Track campaign performance Analyze data to optimize marketing ROI Work closely with the sales team to ensure marketing efforts generate high-quality leads Customer Success Operations Specialists: These professionals focus on keeping customers happy and loyal.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

FEBRUARY 24, 2022

Target customers. CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Describe your targeted customer acquisition strategy in detail.

Price 98

Price Finance Marketing Strategy Product 98