Martech

FEBRUARY 2, 2023

There are quite a few different methods to calculate CLV, but a (relatively) straightforward method is the formula below: For each of those terms in the equation above, here’s a definition: Purchase frequency (PF): How often the average customer buys your product or service. The former might be in years and the latter in weeks.

Customer 142

Customer Key Performance Indicator Manufacturing Customer Acquisition 142

Rock Content

SEPTEMBER 20, 2023

Outline Marketing Objectives and Track KPIs Establish key performance indicators (KPIs). The most common metrics to track include: Customer acquisition costs. Monitor these KPIs and adjust your strategy when warranted. Never remain rigid in your approach if your audience is telling you something different.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Use Insider

NOVEMBER 8, 2023

Adidas designs and manufactures shoes, clothing, and sporting accessories for men and women worldwide. They’re Europe’s largest sportswear manufacturer and the second-largest in the world. After deploying Insider, Slazenger experienced a 700% increase in customer acquisition and a 49x ROI in just eight weeks.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketers 52

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. For example, your target keywords might include plastic manufacturers, manufacturing services, or clothing manufacturer.

Manufacturing 97

Manufacturing SEO Key Performance Indicator Customer Acquisition 97