Customer Acquisition Management Millennials Pharmaceutical 
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Dig deeper: Humanizing B2B: The key to better customer experience 3. This last one is a biggie. They expect to do business through digital channels.
Neil Patel
SEPTEMBER 8, 2021
Speak to More Customers. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies.
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