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The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. SPARK by ADP. Breakthroughs by Pfizer.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The idea is that businesses make a profit while making a positive difference, a balancing act that businesses are expected to manage effectively in this day and age. However, there are ways to avoid contributing to pollution.

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5 Things Marketers Need to Know About Gen Z

Contently B2C

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. I think what has also been missed, right, because you know the millennials have gotten a lot of attention. And a lot of the hard work is around the people stuff, right?

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.