Customer Acquisition Market Segmentation Marketing Marketing Strategy 
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FEBRUARY 9, 2024
What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.
Businesses Grow
FEBRUARY 6, 2023
Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). When I presented the summary to the customer, she said it was right on target. Let’s find out.
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Marketing Insider Group
SEPTEMBER 2, 2020
With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.
Sachs Marketing Group
JANUARY 5, 2024
Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. What is PPC Advertising? Related: What is PPC Campaign Management?
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OCTOBER 7, 2023
It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. CDPs help marketers: Find all touchpoints and interactions customers have with a product or service. Resolve omnichannel customer identities. How do marketing CDPs differ from traditional CDPs ?
CXL
JUNE 2, 2022
A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.
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APRIL 23, 2024
Behavioral segmentation (sometimes called behavioral targeting) is the process of dividing leads and customers into segments based on their behavioral characteristics. This can include past purchases, website visits, interactions with campaigns across different marketing channels, and so on.
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