Martech
FEBRUARY 19, 2024
Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Use data to stay ahead of competitors and adapt marketing strategies accordingly.
Use Insider
MAY 14, 2024
It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Other estimates say it can cost anywhere from five to 25 times more.
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Martech
FEBRUARY 21, 2024
to measure the effectiveness of our retention marketing efforts, which allows us to: Identify which channels and messages resonate most with customers to optimize marketing strategies. Monitor customer engagement over time to detect changes in customer behavior and adjust marketing efforts accordingly.
Buffer Marketing
APRIL 25, 2024
Direct mail is such a cool marketing strategy. Direct mail can work for new customer acquisition—especially if you’re a local business or are targeting specific zip codes where you can do the cheaper every door direct. But we’ve found the most success in using it for retargeting or retention.
Hubspot Marketing
DECEMBER 13, 2023
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.
Martech
FEBRUARY 25, 2022
For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Watch this webinar presentation at Digital Marketing Depot. Account-based marketing: A snapshot.
Hubspot Marketing
APRIL 5, 2023
Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.
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