Remove Customer Acquisition Remove Millennials Remove Pharmaceutical Remove Product
article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. Satisfying customer expectations is the foundational requirement for sustained business operations. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. This last one is a biggie.

Gen Z 113
article thumbnail

12 Niche Marketplaces to List Your B2B Services

Neil Patel

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Speak to More Customers. On the business side, you can sell more products more efficiently.