Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.
Neil Patel
SEPTEMBER 8, 2021
Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Here are a few benefits of niche marketplaces B2B.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
MARCH 29, 2023
Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Rather, we need to shift our mindset to creating content that will be engaging and interactive, such as: Free trials : The Reddit community is all about learning about new products or brands, so let them try you for free!
Marketing Insider Group
SEPTEMBER 29, 2020
By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. A pharmaceutical company blog might not sound like a particularly exciting form of content. Breakthroughs by Pfizer. Rosetta Stone.
Spiralytics
JANUARY 22, 2023
One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.
Contently B2C
JUNE 30, 2016
” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”
Duct Tape Marketing
OCTOBER 24, 2018
The last few years there have been a lot of management consultants charging a lot of money to train leaders how to work with this next generation of workers coming in, the millennials coming in. I think what has also been missed, right, because you know the millennials have gotten a lot of attention.
Expert insights. Personalized for you.
118 
Let's personalize your content